Marketing 4.0 in e-commerce: How to combine branding and performance Lengow Day 2020

Branding and performance are often seen as two distinct sides of marketing. Brand marketing builds a long-term awareness whereas performance marketing focuses on growth. Discover how to collaborate branding and performance why it could be a game changer for your e-commerce business. Speakers: Nicolas Metzke Melvin Hamilton Co-Founder CEO Kacper Rozenbaum Allegro Head of International Sales Rodja Schmitz-Hübsch OTTO GmbH Co KG Product Lead Strategy brand Chloë Thomas eCommerce MasterPlan Podcast Host and Author,

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